Creating a Great Facebook Campaign
Creating a great Facebook campaign is not easy. The competition is fierce and advertising prices have increased substantially. Therefore, creating a well optimized Facebook campaign is essential to ensure the proper return on investment that your business needs.
Prior to Facebook, Google really had the monopoly over pay-per-click and banner advertising through Adwords. This is not the case anymore, while Google still controls a huge part of online advertising, Facebook also has a huge share. There are several important advantages that Facebook advertising provides over Google:
Better Demographics: Facebook is the king of the demographic industry. You can literally target a specific audience with extreme precision. From targeting Facebook users that like a specific band, to ones with specific occupations or interests the sky is the limit. If your business sells online services or products, Facebook could be the perfect fit for your advertising budget.
Lower Cost: There are many exceptions to this, but overall utilizing Facebook advertising correctly can yield a lower pay-per-click or cost per million impressions then with any other advertising program. It really depends on the type of service or product you are looking to market. It would be in your best interest to check out both options and see what works better for you.
Targeted Ads: The targeting ability that you have with Facebook Ads is one that greatly surpasses many of its counterparts. The ad content itself may be directly targeted to hash tags, posts, and other recent events on a users profile. This gives you the ability to market to recent events in useres lives that would make them more likely to purchase from you.
Pages: Facebook gives you the ability to create a landing page right on Facebook. This gives your business an enormous amount of credibility in the industry. Potential customers and leads will see others whom have purchased from you and how many social 'likes' and 'shares' you have on your products or services.
Timing: The incredible timing settings you can manage within your campaign are essential. Being able to show a potential customer or lead the right ad at the right time could be the difference between triggering a sale or not. Timing allows you to zero in and tweak your ad to benefit you in the best way possible.
For these reasons and many more, Facebook offers many advantages that could be very useful for you over other advertising programs. These advantages should not be overlooked when creating a Facebook campaign. It is essential to give the proper thought to each and every campaign tweak as little as it may be to ensure your business has a profitable online marketing campaign.